Advertising
Advertising in the National Banking Journal (NBJ) is a guaranteed target hit!
NBJ provides to advertisers a unique opportunity for direct contact with the best audience. Each copy of the journal's circulation of 35 thousand is delivered to an elite reader. These are heads and top officials of the banking community, heads of governmental bodies and Russian business leaders.
Since September 2008, the journal is delivered by courier to 10,000 addresses in Moscow, Moscow Region and Saint-Petersburg using a database of persons. It includes over 1000 banks and investment companies, governmental bodies, financial regulation and supervision institutions and large companies.
NBJ readers demographics
|
Top officials of banks |
28 % |
|
Heads of branches and departments of banks |
43 % |
|
Heads of governmental bodies and financial departments of governmental bodies |
5 % |
|
Heads and financial specialists of the largest Russian companies |
24 % |
Advertising in the journal
Pay attention to the opportunity to address the new unique readership of the National Banking Journal (NBJ).
All prices in rubles.
PRICES FOR MODULE ADS IN NBJ
|
Format |
Dimensions (mm) |
Price (rubles) |
|
First two-page opening |
297 х 420 |
340,500.00 |
|
2nd cover page |
210 х 297 |
225,000.00 |
|
3rd cover page |
210 х 297 |
180,000.00 |
|
4th cover page |
210 х 297 |
261,000.00 |
|
Two-page opening |
297 х 420 |
270,000.00 |
|
full page |
210 х 297 |
165,000.00 |
|
half page |
87 х 267 180 х 131 |
90,500.00 |
|
1/3 of a page |
180х85 |
71,000.00 |
|
1/4 of a page |
87 х 131 180 х 62 |
54,500.00 |
|
1/8 of a page |
56 х 98 87 х 62 |
29,700.00 |
PRICES FOR TEXT ADS IN NBJ
|
FORMAT |
Price in rubles |
|
1/1 |
143,000 |
|
1/2 |
77,000 |
|
1/3 |
49,000 |
|
2/1 |
240,000 |
|
3/1 |
280,000 |
NON-STANDARD PLACEMENT
|
Format |
Dimensions (mm) |
Price (rubles) |
|
Master cover |
153 х 297 |
280,000.00 |
|
Foldable first cover page - the internal part and the other side of the folded page |
405 х 297 + 195 х 297 |
299,000.00 |
|
Foldable fourth cover page - the internal part and the other side of the folded page |
405 х 297 + 195 х 297 |
299,000.00 |
|
Insert made of a high-density paper, face side or face + reverse sides |
Insert between gatherings 210x297 |
192,000.00 |
|
Bookmark type insert, face or face + reverse sides |
100 х 297 |
111,000.00 |
|
Half-page insert, face side or face + reverse sides |
150 х 210 |
115,000.00 |
|
8-page booklet embedded into the binding |
Printing and embedding between gatherings, 100 x 190 mm |
385,000.00 |
DISCOUNTS
|
For advertising agencies |
15% |
|||
|
For new customers. Welcome discount. |
5% |
|||
|
Discounts for multiple placement: |
||||
|
Number of placements |
2 - 3 |
4 - 6 |
7 - 9 |
10 - 12 |
|
Discount |
5 % |
10 % |
15 % |
20 % |
And many other opportunities: covering any of the above elements with various types of lacquer, cutting, various paper density (150 to 300 g/sq.m.), booklets, fluers and much more.
What's important, our courier delivery permits advertisers to target either the whole readership or any selected group - we can place non-standard advertising in either the whole circulation or a part of it. This can be selected by the advertiser.
We are ready for cooperation. The decision is yours.
Contacts:
Elena Afonina, Director for Advertising +7 (495) 221-88-15, +7-905-503-92-34, afonina@nbj.ru
Maria Sadkova, Director for Development, +7 (495) 221-88-15, +7-915-093-36-39, sadkova@nbj.ru
Anna Bogdanova, Deputy Commercial Director, +7 (495)221-88-15, +7-916-276-68-06, bogdanova@nbj.ru
Elena Kudimova, Director for Special Projects, +7 (495) 221-88-15, +7-926-824-72-22, kudimova@nbj.ru
Download technical requirements for layouts
Download Media Kit 2011