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Advertising

Advertising in the National Banking Journal (NBJ) is a guaranteed target hit!

NBJ provides to advertisers a unique opportunity for direct contact with the best audience. Each copy of the journal's circulation of 35 thousand is delivered to an elite reader. These are heads and top officials of the banking community, heads of governmental bodies and Russian business leaders.

Since September 2008, the journal is delivered by courier to 10,000 addresses in Moscow, Moscow Region and Saint-Petersburg using a database of persons. It includes over 1000 banks and investment companies, governmental bodies, financial regulation and supervision institutions and large companies.

NBJ readers demographics

Top officials of banks

28 %

Heads of branches and departments of banks

43 %

Heads of governmental bodies and financial departments of governmental bodies

5 %

Heads and financial specialists of the largest Russian companies

24 %

Advertising in the journal

Pay attention to the opportunity to address the new unique readership of the National Banking Journal (NBJ).

All prices in rubles.

PRICES FOR MODULE ADS IN NBJ

Format

Dimensions (mm)

Price (rubles)

First two-page opening

297 х 420

340,500.00

2nd cover page

210 х 297

225,000.00

3rd cover page

210 х 297

180,000.00

4th cover page

210 х 297

261,000.00

Two-page opening

297 х 420

270,000.00

full page

210 х 297

165,000.00

half page

87 х 267 180 х 131

90,500.00

1/3 of a page

180х85

71,000.00

1/4 of a page

87 х 131 180 х 62

54,500.00

1/8 of a page

56 х 98 87 х 62

29,700.00

PRICES FOR TEXT ADS IN NBJ

FORMAT

Price in rubles

1/1

143,000

1/2

77,000

1/3

49,000

2/1

240,000

3/1

280,000

NON-STANDARD PLACEMENT

Format

Dimensions (mm)

Price (rubles)

Master cover

153 х 297

280,000.00

Foldable first cover page - the internal part and the other side of the folded page

405 х 297 + 195 х 297

299,000.00

Foldable fourth cover page - the internal part and the other side of the folded page

405 х 297 + 195 х 297

299,000.00

Insert made of a high-density paper, face side or face + reverse sides

Insert between gatherings 210x297

192,000.00

Bookmark type insert, face or face + reverse sides

100 х 297

111,000.00

Half-page insert, face side or face + reverse sides

150 х 210

115,000.00

8-page booklet embedded into the binding

Printing and embedding between gatherings, 100 x 190 mm

385,000.00

DISCOUNTS

For advertising agencies

15%

For new customers. Welcome discount.

5%

Discounts for multiple placement:

Number of placements

2 - 3

4 - 6

7 - 9

10 - 12

Discount

5 %

10 %

15 %

20 %

And many other opportunities: covering any of the above elements with various types of lacquer, cutting, various paper density (150 to 300 g/sq.m.), booklets, fluers and much more.

What's important, our courier delivery permits advertisers to target either the whole readership or any selected group - we can place non-standard advertising in either the whole circulation or a part of it. This can be selected by the advertiser.

We are ready for cooperation. The decision is yours.

Contacts:

Elena Afonina, Director for Advertising +7 (495) 221-88-15, +7-905-503-92-34, afonina@nbj.ru

Maria Sadkova, Director for Development, +7 (495) 221-88-15, +7-915-093-36-39, sadkova@nbj.ru

Anna Bogdanova, Deputy Commercial Director, +7 (495)221-88-15, +7-916-276-68-06, bogdanova@nbj.ru

Elena Kudimova, Director for Special Projects, +7 (495) 221-88-15, +7-926-824-72-22, kudimova@nbj.ru

Download technical requirements for layouts

Download Media Kit 2011

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